Bowing pressure from a major shareholder, Dunkin Donuts is the latest in a long line of companies to announce a shift to so-called “green” palm oil in its recipes. But some are questioning whether pledges from big brands like Unilever, McDonalds, and Nestle to use sustainable sources of palm oil [...]

Here’s how to find out what other’s really think about your green initiatives. Eco-friendly corporations get a lot of street cred for actively striving to not destroy the environment, but some people have their doubts about the green movement. Internet reputation management enables the eco-friendly corps to keep track of [...]

Now a days it’s cool to tout your business or product as being “green,” and it could even lead to a more profitable outcome for your company. However, a large majority of these marketing claims are bogus and turning off the consumer. Greenwashing is a commonly used phrased today that [...]

Greenwashed or Truly Green Many businesses wishing to jump on the bandwagon of the green movement because of the positive social outlook and higher credibility that might follow (not to mention the plausible increased profits) do so either ignorantly or even sometimes unscrupulously. Greenwashing, or otherwise false claims of being [...]

Many people cannot imagine purchasing cars that are yet to pass quality control or enjoying a meal at a restaurant that had to bribe a health inspector to ignore their poor standards. Nobody in their right mind would think of flying in an airplane that is yet to be inspected [...]

Greenwashing is the general term used to describe the practice of companies who are engaging in what they claim to be environmentally friendly activities, without actually doing so.  A great example of this is BP, the company renamed itself beyond ‘Beyond Petroleum’ and ‘AirBus’ claiming that their A380 provides ‘a [...]

Before you get up in arms about what you’re about to see, know that it’s a tongue-in-cheek parody of the typical PR stunts and greenwashing marketing we see come out of the oil industry. The official description of the video is below: Shell’s Live With It! application explores the role [...]