Once upon a time, automotive manufactures like Ford Motor Company were lambasted for building environmentally damaging, gas guzzling behemoths of steel that destroyed the environment (anyone remember the Ford Excursion)? Today, automakers are working hard to correct this image problem by incorporating a variety of green technologies into their manufacturing [...]

When potential new car customers were interviewed they all shared a common goal for their next purchase and that was efficiency. Today we are witnessing a joint goal between individuals that demand efficiency due to the environmental aspects and the individuals that simply want to save at the pumps. After [...]