Brita’s $10,000 FilterForGood Eco Challenge For Colleges

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Brita’s $10,000 FilterForGood Eco Challenge For Colleges

Everyone knows drinking bottled water is a waste of unnecessary resources, and since so many college students drink bottled water, a few years ago Brita decided to reach out and start FilterForGood in order to get people – students mostly – to switch over to reusable bottles and Brita filtered water. So far they’ve already had over 135,000 pledge to no more bottled water.brita eco challenge

Everyone knows drinking bottled water is a waste of unnecessary resources, and since so many college students drink bottled water, a few years ago Brita decided to reach out and start FilterForGood in order to get people – students mostly – to switch over to reusable bottles and Brita filtered water. So far they’ve already had over 135,000 pledge to no more bottled water.


But the company wanted to take it a step further.


Last year, Brita started the College FilterForGood Eco-Challenge, an environmentally friendly contest for college campuses that would reward the 5 schools that can come up with the best eco-friendly initiatives with $10,000. There were no limits put on the ideas, only that the end result would be making the campus more sustainable.


Now, Brita and FilterForGood have picked the top 5 schools out of the 100 that applied for the 2008/09 round, and hope that they can keep the great ideas flowing for this year’s deadline (October 30th), with next year’s winners to be announced January 2010.


The winners were:



Massachusetts Institute of Technology: created a solar powered air conditioning and heating system


Harvard Law School: created teams of students to bike between Massachusetts towns to host educational events about climate change


The George Washington University: Are ensuring their LEED certified building is free of all water bottles


University of California-Davis: Students are planting trees on the campus farm to educate people about forest conservation and raise awareness about the environmental benefits of trees


Warren Wilson College: Are running a “Real Time Energy Monitor” that publishes to the web to promote energy saving activities throughout the campus


If you’re a student and think you can come up with a better idea, visit FilterForGood and enter for your chance at winning next year’s prize.

Located in Toronto, Ontario, Ian is the co-founder of The Auto Future and managing editor. Add Ian to your Circles on Google+ or Follow on Twitter @iapa.