Three years ago the wife of actor James Cameron implemented the first in a string of challenges to actresses and designers gearing up to suit up for extravagant awards shows: to go green on the red carpet. To set the bar, Suzy Amis Cameron had a stunning blue dress created [...]

“5 years ago, no one cared about sustainability” -Filippo Ricci, co-creator and curator of Estethica, the sustainable wing of London Fashion Week. It’s been hit and miss introducing sustainability into the fashion industry, but this year’s fashion weeks continued to be spotted with activists offering a new realm of values into [...]

Who doesn’t want all of Bey’s beauty secrets? Here’s one to start us off. The star’s personal trainer recently revealed to Life & Style magazine that he encourages Beyonce Knowles-Carter to include at least one vegan meal in her diet each day, a method that has been effectively helping her [...]

  In a staged press conference, Matt Damon told reporters (who were really actors) that he would be protesting the lack of sanitation in developing countries. “I’m going on strike; not from acting, that would be too easy,” he says. “A strike from going to go the bathroom.” This video is the first [...]

The Brita FilterForGood program will teaming with fun.’s Nate Ruess and non-profit REVERB to convince 30 artists to commit reducing their waste while they tour. According to Brita, “these bands will receive a package of branded bottles to help them to reduce their bottled water use, REVERB green riders to encourage environmentally [...]

Chinese artist Ai Weiwei has a new installation in  San Gimignano, Italy which is made of 760 bicycles. Considered to be one of China’s most controversial artists, Weiwei’s work is always filled with protesting political messages. His latest bicycle installation, called Stacked, has hundreds of bicycles piled on top of one another starting from the floor [...]