ABSOLUT Vodka & Greenway LA Unveil Green Street on Melrose

After launching their Global Cooling campaign and Lights Out parties in Vegas, ABSOLUT Vodka is teaming up with Greenway LA to turn the 600 blocks of Vista Street into “a model of urban sustainability.” What does this all mean? It means they’re going to start changing the streets, parkways, and driveways to collect rainwater and other debris to ensure it’s cleaned before flowing into the ocean, as well as planting trees and sprucing up the landscapes. ABSOLUT is starting the plan off with a $250,000 donation and undergoing work on Melrose Avenue. So celebrate ABSOLUT’s efforts this holiday by picking up a bottle of ABSOLUT LOS ANGELES while supplies last.