AXE’s “Showerpooling” campaign encourages water conservation, tips

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Showerpool

Did you know the optimum shower time recommended to conserve water is just 8 minutes? I don’t know about you, but I find it nearly impossible to clean myself that quickly. And it looks like many would agree…

A recent survey conducted by AXE found that 18 – 24-year-olds in the U.S. take showers that last an average of more than 17 minutes.

While people’s shower times are not usually top of mind, the deodorant company says it is a big determinant of your personal environmental footprint. That’s why AXE Shower is launching “Showerpooling”.

No, it doesn’t encourage you to jump in the shower with a bunch of your orgy-loving friends. Rather, it’s a campaign to educate guys and girls on the importance of water conservation in the U.S. It will also promote tips on how everyone can save water by taking small actions in their everyday lives.

The Showerpooling campaign encourages everyone to make sustainable living routine, have fun while doing it and recruit their friends to join in on the action. AXE says its campaign includes tongue-in-cheek animated videos narrated by AXE ambassador and actress Nikki Reed (Twilight, Empire State); an online pledge to save water; and a campus tour through which AXE will distribute 7,000 water-efficient Delta® showerheads with H2Okinetic™ Technology.

AXE Shower is also donating $100,000 to the Alliance for Water Efficiency. That’s a non-profit organization dedicated to the efficient and sustainable use of water. It funds conservation research projects and provides technical support to water-stressed cities.

“Seventy percent of the Earth’s surface is covered by water, but less than one percent of this is available for human use,” said Mary Ann Dickinson, President and CEO of the Alliance for Water Efficiency. “Water supplies are finite and it’s crucial that young people are educated about this issue so we can work to conserve this precious resource.”

To better understand 18- to 24-year-olds’ water consumption habits, AXE surveyed more than 1,900 guys and girls across the country.

The study suggests:

  • 65 percent already have or want to install a water-efficient showerhead, which can use 20 to 35 percent less water than an industry standard showerhead
  • 64 percent rarely or never keep the water running while brushing their teeth, which can save eight gallons per day

However, the survey results revealed that there is much room for improvement, as just 1 percent of guys and girls keep their showers to the optimum length of five minutes or less. In fact, 40 percent of respondents spend more than 20 minutes per shower!

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Madison is a journalist/media consultant currently working in Toronto.