Greener Ideal

There is a new app in town from eco-rewards company Recyclebank, and it promises to reward users for opting to walk or bike instead of hopping in their car. The process is simple: Every time you walk or bike you will receive 5 Recyclebank points at the end of each journey, which can be used to receive [...]

Reducing CO2 Emission: There’s an app for that

Greener Ideal

The Promise of Biofuels We once thought biofuels would save the world by ending the worldwide dependence on fossil fuels. Biofuels offer a number of clear advantages over petroleum:   1. Biofuels produce lower levels of toxic emissions Emissions from the use of fossil fuels trap heat within the earth’s atmosphere, causing the greenhouse effect [...]

Biofuels: The Solution To Energy Crisis And Global Warming, Or Part Of The Problem?

Greener Ideal

Back in the day before we knew better, items individually packed were convenient and awesome, disposable was desirable, extra rinse cycles luxurious. But now Borax is sexy again, organics are the new black and everyone’s touting themselves to be eco-conscious. Ethical consumerism is hot on everyone’s lips from restaurant owners to print shops—and manufacturers, marketers [...]

Epic Expo & The Ethical Consumer

Greener Ideal

If you had to pick the 2012 Green Car of Year, what would your choice be? Naturally the Chevy Volt, Toyota Prius, and the Nissan Leaf come to mind – maybe even the exotic Fisker Karma. What if I told you Green Car Journal selected the Honda Civic as their 2012 Green Car of the [...]

Honda Civic Natural Gas: The greenest car you’re never heard of

Greener Ideal

“There is no profit in curing the body if in the process we destroy the soul.” Samuel Golter Remember when those chimpanzees flew those planes into the Twin Towers in New York? Or how about that chimp in Belgium that barged into that daycare with a 12-inch knife and murdered those infants and mutilated all [...]

Chimps deserve bill to to ban their use as research subjects

Greener Ideal

The Green Deal is a new UK government led scheme which aims to make it easier for British homeowners to make their homes more energy efficient. The deal allows homeowners to borrow up to £10,000 to pay for energy saving devices such as double glazing. Repayments are added to utility bills and repayment plans can [...]

How the UK’s Green Deal Will Work

Greener Ideal

Human beings will never stop producing waste. Just through one 24 hour cycle, millions of pounds of waste is produced by the human population. Something must be done about this, or the depletion of our planet and its resources are inevitable. One way to deal with this is by taking part in the Go Green [...]

Compactor Aided Recycling

Greener Ideal

Promotional products are a wonderful marketing instrument for businesses of all shapes and sizes. It’s a strategic tool that can help build your brand recognition within your target audience. Promotional products are also one of the lowest cost per impression when compared to other advertising options– assuming you avoid the throw-away give-away category. Today, consumers [...]

Return to the Earth: 4 Principles for Green Promotional Products

Greener Ideal

The annual Wörthersee Tour in southern Austria attracts observers interested in the latest from Audi, VW and other regional manufacturers. Audi used the 2012 Wörthersee Tour to highlight a prototype electric bike aimed toward urban riders as well as outdoor lovers. This all-electric bicycle features a 530Wh lithium-ion battery and 2.3kW electric motor, which vaults [...]

Audi Wörthersee e-Bike Concept Showcased in Austria

Greener Ideal

The Empire State Building is getting a lighting makeover fit for the 21st century. This year, the owners of the building are replacing the 400 standard lamps installed on the outside of the building for the 1976 bicentennial with 1,200 new LED fixtures. According to the New York Times, the new LED lights are expected [...]

New Lights for the Empire State Building