Greener Ideal



What? You thought the only thing green about business was the color of money?

Wrong.

We live in a time when corporate responsibility is a household word. Environmental policies can hold as much importance as advertising campaigns.

An increasing number of businesses adopt cap and trade carbon systems, and pitch their policies to the public. It’s more important than ever to understand what they’re saying, filter through the greenwashing, and make the responsible choices which will lead to a greener future.

Click on any of the stories below to find out the latest news in the world of green business.


Environmentally friendly practices for the office

We spend nearly a third of our waking lives at our places of work. Our activities there can have as much effect on the environment as what we do at home, but few among us think a great deal about it. While some of these ideas can, and should...

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Boycotting BP - Is There Any Point?

Spend any time on the internet and you’ll no doubt have seen calls for a boycott of all BP (British Petroleum) products. This includes their gas stations (ARAL in Germany, ARCO in the US), as well as Castrol motor oil. A Good Sentime...

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Mighty Wal-Mart at the Plate: The World's First Quintuple Play

Watching baseball’s first quadruple play was strange. Seeing Wal-Mart go green is stranger still. First the baseball: The scene was a game of T-Ball, where everyone bats every inning, regardless of the number of outs. The bases were...

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Crowd-sourcing to Save the World: InnoCentive and the Gulf Oil Spill

Crowd-sourcing is a very new innovation that basically takes a problem, whether it be developing a chunk of computer code or solving an environmental disaster, and throws it to the public for a solution. Though it makes the problem public, it...

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Greenwashing: Just Saying “Eco-Friendly” Isn’t Good Enough

“Package made from 90% Post Consumer Waste” “Bio-degradable” “Energy Star certified” People looking to try and reduce their environmental impact are looking to the products they purchase, and trying to reward the corporations ...

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What’s your company’s 5 year “green” plan?

As with many birthdays and anniversaries, many of us reflect on how far we have come or how much more we have left to do. Whether looking to the positive or the area of opportunity, this year as Earth Day celebrated its ruby anniversary, many...

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Just Re-do it! Nike's Reuse A Shoe Program

Since 1990 Nike has recycled over 25 million shoes. For years Nike as long being associated with great shoes for most sports. Since 1990, the company also started manufacturing surfaces those shoes perform on. According to their webs...

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Green is Good Business Colour

Executive Recruiter focuses on Green Economy in new book. Dan Smolen believes many up and coming executives might want to forgo the usual gray or blue power suit for a green one. Mr. Smolen, an executive recruiter and business consultant ...

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Green Growing Pains

Going green is giving some companies growing pains in search for capital. While traditional energy companies are booming in Charlotte, renewable energy firms find themselves chasing financing. Siemens Energy's 825 job announcement last week...

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